Meet Luxembourg 2018
International event and congress planners were invited to experience Luxembourg's diverse MICE offering and meet leading industry actors and local suppliers
Europe’s offbeat MICE destination
The extensive Meet Luxembourg 2018 programme successfully showcased why this lesser-known destination for meetings, incentives, conferences and events (MICE) should absolutely be on the radar of organisers of international congresses and events.
Organised by Luxembourg for Tourism (LFT) and its Cluster MICE, visitors were treated to some of the hidden gems that Luxembourg has to offer, combining top quality event and hotel facilities and gourmet catering, with a fantastically preserved history of castles and fortresses, and plenty of outstanding natural beauty.
79 guests, primarily from Germany, Switzerland, Belgium, France and UK journeyed to Luxembourg to take part in the second edition of this MICE event from 12 to 14 September. For many, this was their first visit to the Grand Duchy.
Exploring and networking in prime locations
Across three days, all were invited to discover the cobbled streets and grand squares of the 1000-year-old capital, a UNESCO World Heritage Site, but also custom-made visits to the country’s other regions, each with a distinctive offering for business events: the beautiful woodlands and unusual rock formations of Mullerthal, the rolling vineyards and villages of the Moselle, the combination of modern architecture and industrial heritage of the Red Rock region, and further north to the idyllic Ardennes region, with its many castles and towns. People from agencies, corporate organisations and associations attended and were invariably impressed by the full programme of activities.
The first day culminated with a barbecue at the charismatic Neimenster Abbey, leaving fantastic first impressions.
On the second day, the international group was joined by around 100 visitors from Luxembourg companies at the B2B fair at Luxexpo The Box, complete with panel discussions and opportunities to meet over 40 local exhibitors.
The evening began with an exceptional aperitif at the scenic Bock Casemates, overlooking part of the old fortress of Luxembourg. As well as welcome speeches by Luxembourg Prime Minister Xavier Bettel, Secretary of the State of the Economy Francine Closener, Minister of the Economy Etienne Schneider, Luxembourg City Mayor Lydie Polfer, guests had the possibility to network with many other key players of the MICE industry and local suppliers, before proceeding to the gala dinner at the European Convention Center Luxembourg. Special guests were national sports heros Gilles Muller (tennis) and Ni Xialin (table tennis).
Delighted to discover the diversity that this small country at the heart of Europe has to offer, guests departed brimming with ideas and contacts to support their future MICE projects in the Grand Duchy.
Meet Luxembourg 2018 was chosen as the platform to launch a new promotional video featuring an unconventional tour of Luxembourg as a MICE destination.
© Marie de Decker